- 用 Claude Code 或 Cursor 改落地页、定价页文案时：技能里已经写好了 CRO 和 copywriting 的检查项，代理会按固定框架提问和改写，不用每次在 prompt 里重述受众和转化目标
- 做 SEO 相关的批量页面改造：SEO 技能和内容技能互相引用，代理改标题/结构化数据时能顺着引用链拿到相关约束，比单文件 prompt 更少漏项
- 团队多人共用同一套营销口径：技能文件进仓库，改一次所有人下次会话都生效，比散落在各人 prompt 收藏夹里的版本可控
- 需要跨代理切换（Claude Code / Codex / Cursor）：同一份技能目录按 Agent Skills 规范组织，换代理不用重写内容
marketingskills
coreyhaines31MIT活跃维护 有专家点评给 Claude Code 和 AI Agent 用的营销技能包，覆盖转化率优化、文案写作、SEO、数据分析和增长工程，让 Agent 直接具备可执行的营销能力。
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
v2.14.9发布于 2026-11-09 21:54 UTC59,613star +650 / 7 天8,704fork同步于 2026-11-11 05:18 UTC
专家点评
上手难度：进阶更新于 2026-11-11给编码代理注入营销领域上下文的 markdown 技能包，替代每次手写 prompt 里那堆营销约束
适用场景
踩坑
- 在代理会话内直接跑 npx skills add 会非交互执行，可能只落到 .agents/skills/ 而 Claude Code 不读那个路径；撞上的时机是「装完感觉没生效」，得显式加 -a claude-code 重装
- issue 里 install 失败类问题被反复提（多条 unable to install / can't install），说明安装路径和代理识别这块不是一次就能对上的，第一次接入预留排查时间
- 从 v1.x 升到 v2.0 会残留旧名技能文件夹，旧技能和新技能同时被加载时行为不好预测，升级后要手动清目录
同类对比
如果只是想要一份可复用的 prompt 模板而不绑定 Agent Skills 规范，直接维护仓库里的 markdown 提示词更轻；如果需求是代理的通用工程能力而非营销领域知识，这类技能包不解决问题，该看的是代理本身的配置。
npx skills add coreyhaines31/marketingskills
npx skills add coreyhaines31/marketingskills -a claude-code 硬件要求按 README 说明
README 未说明，纯 markdown 技能文件，无 GPU 或显存要求
项目说明
由 README 自动翻译提炼给 AI 编程代理用的营销技能库，覆盖 CRO、文案、SEO、分析与增长工程
给 Claude Code 和 AI Agent 用的营销技能包，覆盖转化率优化、文案写作、SEO、数据分析和增长工程，让 Agent 直接具备可执行的营销能力。
核心能力
- 以 product-marketing 技能为所有技能共享的产品与受众上下文基础
- 按 SEO、CRO、内容文案、投放测量、增长留存、销售 GTM 等主题组织技能
- 技能之间互相引用，如 copywriting ↔ cro ↔ ab-testing
- 兼容 Claude Code、Codex、Cursor、Windsurf 等支持 Agent Skills 规范的代理
- 提供 npx skills 与各代理插件市场等多种安装方式
容易踩的坑
在代理会话内运行 npx skills 会非交互执行，可能只装到 Claude Code 不读取的 .agents/skills/，需显式加 -a claude-code；/plugin 命令仅在交互式 Claude Code CLI 可用，网页版或 CI 环境需改用 npx skills；从 v1.x 升级到 v2.0 会残留旧名技能文件夹，需手动清理
内容由模型根据 README 生成，可能不完整或不准确，以官方文档为准。看原文 README
- v2.14.9v2.14.9 — Skills load for judgement calls too, even with many other skills installed.最新正式版2026-11-09 · 2026-11-09 21:54 UTC
Skills load for judgement calls too, even with many other skills installed.
- 50 skills (patch bump each): the "or asks" part of each description now covers the usual judgement calls in its area: choosing between two options ("which promise to lead with", "screen recording or AI avatar"), whether something is okay or fair ("is it fair to say a rival lacks offline mode", "is this markup allowed"), and whether it's enough ("are six directory listings enough"). Lower-value list items were cut to pay for it, so the pack stays at 18,662 characters and all 53 skills keep their descriptions with 90 other skills installed. On judgement-style prompts nobody read while writing the change, the right skill was picked for about 90% (92.5% twice, 89.6% for the shipped wording, from 66.5%) with 90 other skills installed and 95.3% (from 85.8%) with the pack alone, with no false triggers. programmatic-seo, revops, and signup are unchanged.
- Trigger eval: a fourth held-out set (
heldout4.json, judgement-style), used unread to judge this change.
Skill ZIP assets
Complete source catalog: 53 skills. Claude web target: 53 skills with reviewed short descriptions. Perplexity Computer target: 53 skills.
Choose
<name>-claude-web.zipfor the documented single-folder web upload format. Choose<name>-perplexity.zipfor Perplexity Computer (SKILL.md at the archive root). Source ZIPs retain original metadata; they are not substitutes for omitted web ZIPs. Live client upload, account limits, and invocation behavior have not been verified.Web omissions (also recorded in
claude-web-manifest.json):- None.
- v2.14.8v2.14.8 — Skills now load for advice and judgement questions, not just requests to make something.2026-11-09 · 2026-11-09 21:13 UTC
查看更新说明
Skills now load for advice and judgement questions, not just requests to make something.
- Every skill (patch bump each): each description now names the questions the skill answers ("or asks whether a result is real, when to stop a test, or which version won") next to what it makes. Descriptions that only said "write", "plan", or "create" lost questions like "should we say they lack SSO?" or "where would you look for buyers?": the model answered from general knowledge instead of loading the skill. Total 18,676 characters (from 19,259), so all 53 skills keep their descriptions even with 90 other skills installed (2 dropped before). On a judgement-style test set nobody read while writing the change, the right skill was picked for 87.7% of prompts (from 73.6%) with the pack alone and 73.6% (from about 60%) with 90 other skills installed. Advice-style prompts with other skills installed went from about 84% to 94%, and the original set reaches 100% alone.
- Trigger eval: two more held-out sets (
heldout2.jsonadvice-style,heldout3.jsonjudgement-style), sevenheldout.jsonprompts now include the material they mention, and missed rows record the model's reply. The README covers run-to-run noise (about plus or minus 4 points on crowded runs) and when to use--repeat.
Skill ZIP assets
Complete source catalog: 53 skills. Claude web target: 53 skills with reviewed short descriptions. Perplexity Computer target: 53 skills.
Choose
<name>-claude-web.zipfor the documented single-folder web upload format. Choose<name>-perplexity.zipfor Perplexity Computer (SKILL.md at the archive root). Source ZIPs retain original metadata; they are not substitutes for omitted web ZIPs. Live client upload, account limits, and invocation behavior have not been verified.Web omissions (also recorded in
claude-web-manifest.json):- None.
- v2.14.7v2.14.7 — social (2.4.3 → 2.5.0): new references/ship-post.md for build-in-public posts that start…2026-11-09 · 2026-11-09 20:03 UTC
查看更新说明
- social (2.4.3 → 2.5.0): new
references/ship-post.mdfor build-in-public posts that start from the commit log (closes #833, by @thiguillaumat-art). It reads the git log and diff since a ref, asks the developer one question (what was annoying or impossible before, and what's different now), picks the one user-visible change, leads with the user's pain rather than the implementation, and drafts one X post and one subreddit post. Hard rules: no number that isn't in the commits, the diff or the developer's answer; no claims about user behaviour nobody reported; flag a user sentence the code doesn't support; drafts only; say so when the week was only chores. SKILL.md links it next to the No AI Tells section, and the description gains a build-in-public trigger. New evals (ids 11–14).
Skill ZIP assets
Complete source catalog: 53 skills. Claude web target: 52 skills with reviewed short descriptions. Perplexity Computer target: 53 skills.
Choose
<name>-claude-web.zipfor the documented single-folder web upload format. Choose<name>-perplexity.zipfor Perplexity Computer (SKILL.md at the archive root). Source ZIPs retain original metadata; they are not substitutes for omitted web ZIPs. Live client upload, account limits, and invocation behavior have not been verified.Web omissions (also recorded in
claude-web-manifest.json):- social: Source triggers changed; web description needs renewed review
- social (2.4.3 → 2.5.0): new
- v2.14.6v2.14.6 — The ads operating check now defines "normal variance" as the trailing 6-8 period range, s…2026-11-09 · 2026-11-09 19:58 UTC
查看更新说明
The ads operating check now defines "normal variance" as the trailing 6-8 period range, so a single period-over-period swing no longer triggers a change.
- ads (2.7.1 → 2.7.2): the operating check pulls the trailing 6-8 periods, calls HOLD when a metric sits inside that range, and treats three or more periods moving the same way as a real movement. Spend, tracking, and broken-page problems, and target-based stop thresholds such as cost per qualified lead above 1.5× TCPL, skip the range gate.
- marketing-loops (1.8.1 → 1.8.2): the loop catalog applies the same trailing-range baseline to its performance loops.
Skill ZIP assets
Complete source catalog: 53 skills. Claude web target: 53 skills with reviewed short descriptions. Perplexity Computer target: 53 skills.
Choose
<name>-claude-web.zipfor the documented single-folder web upload format. Choose<name>-perplexity.zipfor Perplexity Computer (SKILL.md at the archive root). Source ZIPs retain original metadata; they are not substitutes for omitted web ZIPs. Live client upload, account limits, and invocation behavior have not been verified.Web omissions (also recorded in
claude-web-manifest.json):- None.
- v2.14.5v2.14.5 — conversion-tracking (1.0.3 → 1.0.4): the Formidable Forms detector no longer records a co…2026-11-09 · 2026-11-09 19:20 UTC
查看更新说明
- conversion-tracking (1.0.3 → 1.0.4): the Formidable Forms detector no longer records a conversion after a failed AJAX submit when the visitor later navigates to another same-origin page. A submit whose default was prevented never navigated natively, so its
pagehidehand-off is skipped, and the sessionStorage marker's TTL now runs from the submit instead of the page exit. Snippet and GTM recipe kept in sync; contract tests added undertests/assets/. Reported in #924.
Skill ZIP assets
Complete source catalog: 53 skills. Claude web target: 53 skills with reviewed short descriptions. Perplexity Computer target: 53 skills.
Choose
<name>-claude-web.zipfor the documented single-folder web upload format. Choose<name>-perplexity.zipfor Perplexity Computer (SKILL.md at the archive root). Source ZIPs retain original metadata; they are not substitutes for omitted web ZIPs. Live client upload, account limits, and invocation behavior have not been verified.Web omissions (also recorded in
claude-web-manifest.json):- None.
- conversion-tracking (1.0.3 → 1.0.4): the Formidable Forms detector no longer records a conversion after a failed AJAX submit when the visitor later navigates to another same-origin page. A submit whose default was prevented never navigated natively, so its
用户点评
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Marketing Skills for AI Agents
A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.
Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want to get dangerously good at using AI for marketing? Check out AI Marketing Training. Want an autonomous AI agent that uses these skills to be your CMO? Try Magister.
New to the terminal and coding agents? Check out the companion guide Coding for Marketers.
Want your agent to read your marketing accounts? Follow the guided tool connection workflow for scoped credentials and a first read-only result.
Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.
Run into a problem or have a question? Open an issue — we're happy to help.
Partners
The library is free and MIT-licensed. Verified Partners fund the work — vetted, disclosed tool integrations, listed alongside the neutral options and never influencing what the core skills recommend. The full rules and boundaries are in tools/PARTNERS.md. Become a partner →
◆ Converly — Conversion tracking / attribution. Server-side conversion tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions (Google) and stronger match quality (Meta), across about 100 tools. CLI + MCP so your agent sets it up in minutes. → Integration guide
◆ Ploy — AI website & growth platform. AI marketing platform built around a hosted website builder — an in-app agent that builds and publishes pages, PloyDB for pages at scale, routing to add pages to an existing site, built-in analytics and visitor identification, and a CLI for coding agents. → Integration guide
◆ AIsa — SEO, search & social data. One AIsa key, pay as you go, instead of a subscription to every data platform. Agents get SEO, search, social, and market data from Similarweb, Semrush, Ahrefs, DataForSEO, Tavily, Reddit, X, and more through REST or MCP, and pay only for the calls they make. → Integration guide
◆ Omnia — AI search visibility (AEO). Omnia tracks how AI engines answer your customers' questions every day: visibility, citations, Share of Voice and sentiment for your brand and competitors. Connect the Omnia MCP to Claude and these skills run on real AI answers data instead of guesses. Or let your Omnia Agent turn it into prioritized work that you review and approve. → Integration guide
What are Skills?
Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.
How Skills Work Together
Skills reference each other and build on shared context. The product-marketing skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.
┌──────────────────────────────────────┐
│ product-marketing │
│ (read by all other skills first) │
└──────────────────┬───────────────────┘
│
┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
▼ ▼ ▼ ▼ ▼ ▼ ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│ SEO & │ │ CRO │ │Content & │ │ Paid & │ │ Growth & │ │ Sales & │ │ Strategy │
│ Content │ │ │ │ Copy │ │Measurement │ │Retention │ │ GTM │ │ │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │cro │ │copywritin│ │ads │ │referrals │ │revops │ │mktg-ideas │
│ai-seo │ │signup │ │copy-edit │ │ad-creative │ │free-tools│ │sales-enable │ │mktg-psych │
│site-arch │ │onboarding│ │cold-email│ │ab-testing │ │churn- │ │launch │ │customer- │
│programm │ │popups │ │emails │ │analytics │ │ prevent │ │pricing │ │ research │
│schema │ │paywalls │ │social │ │ │ │community │ │competitors │ │reverse- │
│content │ │ │ │video │ │ │ │lead-magnt│ │comp-profile │ │ eng-mktg │
│aso │ │ │ │image │ │ │ │co-mktg │ │directory │ │ │
│link-build│ │ │ │sms │ │ │ │ │ │prospecting │ │ │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
│ │ │ │ │ │ │
└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
│
Skills cross-reference each other:
copywriting ↔ cro ↔ ab-testing
revops ↔ sales-enablement ↔ cold-email
seo-audit ↔ schema ↔ ai-seo
customer-research → copywriting, cro, competitors
See each skill's Related Skills section for the full dependency map.
Available Skills
| Skill | Description |
|---|---|
| ab-testing | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.... |
| ad-creative | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... |
| ads | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... |
| ai-seo | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... |
| analytics | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
| aso | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... |
| attribution | When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an... |
| churn-prevention | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
| co-marketing | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use... |
| cold-email | Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn,... |
| community-marketing | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... |
| competitor-profiling | When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions... |
| competitors | When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when... |
| content-strategy | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
| conversion-tracking | Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked... |
| copy-editing | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the... |
| copywriting | When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages,... |
| cro | When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage,... |
| customer-research | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer... |
| directory-submissions | When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for... |
| emails | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
| events | When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows,... |
| free-tools | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
| image | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product... |
| influencer-marketing | When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and... |
| launch | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
| lead-magnets | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
| link-building | When the user wants to earn backlinks or third-party mentions that lift rankings and AI citations. Also use when the... |
| marketing-council | When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by... |
| marketing-ideas | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
| marketing-loops | When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a... |
| marketing-plan | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use... |
| marketing-psychology | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
| offers | When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing,... |
| onboarding | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
| paywalls | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
| popups | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
| pricing | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... |
| product-marketing | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
| programmatic-seo | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
| prospecting | When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or... |
| public-relations | When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy... |
| referrals | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
| reverse-engineer-marketing | When the user wants to reverse engineer how another company grew and copy what worked. Also use when the user mentions... |
| revops | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... |
| sales-enablement | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... |
| schema | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
| seo-audit | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
| signup | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
| site-architecture | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
| sms | When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned... |
| social | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
| video | When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use... |
Installation
Option 1: CLI Install (Recommended)
Use npx skills to install skills directly:
# Install all skills
npx skills add coreyhaines31/marketingskills
# Install specific skills
npx skills add coreyhaines31/marketingskills --skill cro copywriting
# List available skills
npx skills add coreyhaines31/marketingskills --list
The CLI detects which agents you have installed and asks where to install. For Claude Code it installs into .claude/skills/; universal agents share .agents/skills/.
[!TIP] If you run the command from inside an agent session (e.g., asking Claude Code to install the skills for you), the CLI runs non-interactively and may only install to the universal
.agents/skills/directory, which Claude Code does not read. Pass the agent explicitly:npx skills add coreyhaines31/marketingskills -a claude-code
Option 2: Claude Code Plugin
Install via Claude Code's built-in plugin system:
# Add the marketplace
/plugin marketplace add coreyhaines31/marketingskills
# Install all marketing skills
/plugin install marketing-skills
Note:
/pluginis only available in an interactive Claude Code CLI session. It is not available in Claude Code on the web, GitHub Actions, or other non-interactive/remote environments — in those cases you'll see/plugin isn't available in this environment. Use Option 1 (npx skills) instead, or the equivalent CLI commands:claude plugin marketplace add coreyhaines31/marketingskills claude plugin install marketing-skills@marketingskills
Option 3: OpenAI Codex Plugin
Install via Codex's plugin system:
# Add the marketplace
codex plugin marketplace add coreyhaines31/marketingskills
# Then browse and install from inside a Codex session
/plugins
Select marketing-skills to install all skills. To pick up new releases later, run codex plugin marketplace upgrade.
Option 4: Clone and Copy
Clone the entire repo and copy the skills folder:
git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .agents/skills/
Option 5: Git Submodule
Add as a submodule for easy updates:
git submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills
Then reference skills from .agents/marketingskills/skills/.
Option 6: Fork and Customize
- Fork this repository
- Customize skills for your specific needs
- Clone your fork into your projects
Option 7: SkillKit (Multi-Agent)
Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):
# Install all skills
npx skillkit install coreyhaines31/marketingskills
# Install specific skills
npx skillkit install coreyhaines31/marketingskills --skill cro copywriting
# List available skills
npx skillkit install coreyhaines31/marketingskills --list
Option 8: Claude Web Skill ZIPs
Download the desired <name>-claude-web.zip from Releases, then use Customize → Skills → + Create skill → Upload a skill in Claude. Each archive contains one skill. Account permissions and code execution must allow skills.
The web-target archive uses an explicitly reviewed shorter description; its instructions and resources are preserved. The attached web manifest lists any skills whose description still needs review; newly created release notes also summarize omissions. Installing a ZIP does not configure local CLIs, MCP servers, credentials, or related skills. See release packaging and verification for archive contents, source variants, and unverified client limitations.
Option 9: Perplexity Computer Skill ZIPs
Download the desired <name>-perplexity.zip from Releases, then in Perplexity Computer use Plugins → Add custom → Skill → Upload skill. These archives keep the original skill files with SKILL.md at the root, which Perplexity requires; the source and Claude web ZIPs nest the skill in a folder and won't upload there. Installing a ZIP doesn't configure local CLIs, MCP servers, or related skills.
Upgrading from v1.x to v2.0
v2.0 renames 17 skills and consolidates page-cro + form-cro into a single cro skill. If you installed the v1.x skills, you'll have stale old-name folders in your install directory after upgrading — the new skills install alongside the old ones, so you'll see both skills/page-cro/ and skills/cro/, etc. Clean them up:
# From the directory where you installed the skills (e.g., .agents/skills/ or .claude/skills/)
rm -rf page-cro form-cro \
ab-test-setup analytics-tracking aso-audit competitor-alternatives \
email-sequence free-tool-strategy launch-strategy onboarding-cro \
paid-ads paywall-upgrade-cro popup-cro pricing-strategy \
product-marketing-context referral-program schema-markup \
signup-flow-cro social-content
Then reinstall the v2.0 skills via your usual method (e.g., npx skills add coreyhaines31/marketingskills).
Migrate the product marketing context file
In v2.0 the context file moved from .claude/ to .agents/ and was renamed from product-marketing-context.md to product-marketing.md. Move your existing context file:
mkdir -p .agents
# v2.0 file (or pre-v2.0 file with new name)
mv .claude/product-marketing.md .agents/product-marketing.md 2>/dev/null
# pre-v2.0 file with legacy name
mv .claude/product-marketing-context.md .agents/product-marketing.md 2>/dev/null
Skills will still check .claude/ and the legacy product-marketing-context.md filename as fallbacks, so nothing breaks if you don't migrate.
Full rename map
| Old | New |
|---|---|
ab-test-setup | ab-testing |
analytics-tracking | analytics |
aso-audit | aso |
competitor-alternatives | competitors |
email-sequence | emails |
form-cro | merged into cro |
free-tool-strategy | free-tools |
launch-strategy | launch |
onboarding-cro | onboarding |
page-cro | cro |
paid-ads | ads |
paywall-upgrade-cro | paywalls |
popup-cro | popups |
pricing-strategy | pricing |
product-marketing-context | product-marketing |
referral-program | referrals |
schema-markup | schema |
signup-flow-cro | signup |
social-content | social |
Usage
Once installed, just ask your agent to help with marketing tasks:
"Help me optimize this landing page for conversions"
→ Uses cro skill
"Write homepage copy for my SaaS"
→ Uses copywriting skill
"Set up GA4 tracking for signups"
→ Uses analytics skill
"Create a 5-email welcome sequence"
→ Uses emails skill
You can also invoke skills directly:
/cro
/emails
/seo-audit
Skill Categories
Conversion Optimization
cro- Pages and formssignup- Registration flowsonboarding- Post-signup activationpopups- Modals and overlayspaywalls- In-app upgrade moments
Content & Copy
copywriting- Marketing page copycopy-editing- Edit and polish existing copycold-email- B2B cold outreach emails and sequencesemails- Automated email flowssocial- Social media contentimage- AI image generation, design tools, and optimization
SEO & Discovery
seo-audit- Technical and on-page SEOai-seo- AI search optimization (AEO, GEO, LLMO)link-building- Earned links and mentions on AI-cited pagesprogrammatic-seo- Scaled page generationsite-architecture- Page hierarchy, navigation, URL structurecompetitors- Comparison and alternative pagesschema- Structured data
Paid & Distribution
ads- Google, Meta, LinkedIn ad campaignsevents- Webinars, conferences, sponsorships, speakingad-creative- Bulk ad creative generation and iterationsocial- Social media scheduling and strategy
Measurement & Testing
analytics- Event tracking setupconversion-tracking- Pixels, conversion tags, server-side delivery, and tracking auditsab-testing- Experiment design
Retention
churn-prevention- Cancel flows, save offers, dunning, payment recovery
Growth Engineering
co-marketing- Partner identification and joint campaignsfree-tools- Marketing tools and calculatorsreferrals- Referral and affiliate programs
Strategy & Monetization
marketing-ideas- 140 SaaS marketing ideasmarketing-psychology- Mental models and psychologylaunch- Product launches and announcementspricing- Pricing, packaging, and monetizationreverse-engineer-marketing- Growth teardowns of any company, with plays to copy
Sales & RevOps
revops- Lead lifecycle, scoring, routing, pipeline managementsales-enablement- Sales decks, one-pagers, objection docs, demo scripts
Contributing
Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!
See CONTRIBUTING.md for guidelines on adding or improving skills.
License
MIT - Use these however you want.