- 独立开发者或小团队没有专职营销:把广告账户导出数据粘进对话,让 Claude 按技能里的审计流程过一遍,比每次自己拼 prompt 稳定
- 已经在用 Claude Code 做日常开发:技能是纯 Markdown,扔进 ~/.claude/skills/ 就能和现有工作流共存,不需要另起一套工具链
- 需要把广告审计、SEO 检查这类重复动作固化成可复用流程:技能文件本身就是流程文档,改起来比改代码便宜
- 想接实时账户数据做诊断:通过 Ryze MCP 读 Google Ads/Meta Ads/GA4,省掉手动导 CSV 再粘贴这一步
marketing-skills
irinabuht12-oss活跃维护 有专家点评给 Claude Code 和 claude.ai 用的 49 个免费营销技能包,覆盖 Google Ads、Meta Ads、SEO 和 AI 可见度,并附带 Ryze 的广告 MCP 连接器。
Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
专家点评
上手难度:进阶更新于 2026-11-11把 Google/Meta 广告和 SEO 的固定套路写成 Claude 技能,省掉每次从零写 prompt
适用场景
踩坑
- 不接 Ryze MCP 时技能只能吃你粘贴的导出数据,实时性完全靠手动刷新;想自动化就得接受第三方连接器托管你的广告账户凭证
- README 说 49 个技能、外链指南标题写 98 个,数量口径对不上,说明文档维护和技能清单没同步,装完最好自己数一遍实际加载了什么
- claude.ai / Claude Desktop 走 Settings → Connectors 手动加自定义连接器,和 Claude Code 的
claude mcp add是两条不同路径,团队里混用客户端时配置说明要分开写
同类对比
如果只是想要通用 MCP 接广告平台数据、不需要这套营销流程模板,直接找对应平台的官方或社区 MCP server 更可控;如果目标是让 Claude 按固定 SOP 干活而不是接数据,自己写几个 skill 文件也能达到类似效果,代价是要自己维护内容质量
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
claude plugin marketplace add irinabuht12-oss/marketing-skills
claude plugin install marketing-skills@ryzeREADME 未说明硬件要求;需 Claude Pro/Max/Team/Enterprise 或 Claude Code、Cursor 等客户端
项目说明
由 README 自动翻译提炼49 个免费 Claude 营销技能,覆盖 Google/Meta 广告、SEO 与 AI 可见度,并配 Ryze MCP 读取实时账户数据
给 Claude Code 和 claude.ai 用的 49 个免费营销技能包,覆盖 Google Ads、Meta Ads、SEO 和 AI 可见度,并附带 Ryze 的广告 MCP 连接器。
核心能力
- 提供 49 个 Markdown 技能,Claude 按需加载执行
- 用 Ryze MCP 连接器读取 Google Ads、Meta Ads、GA4 与 Search Console 实时数据
- 内置 Google Ads 与 Meta Ads 审计,定位浪费支出与创意疲劳
- 含程序化 SEO 构建器与 AI 可见度检查技能
- 技能为纯 Markdown,可复制到 ~/.claude/skills/ 手动安装
容易踩的坑
技能不依赖 Ryze MCP,但无连接器时只能基于粘贴的导出数据运行;claude.ai/Claude Desktop 需在 Settings → Connectors 手动添加自定义连接器;README 称 49 个技能,但外链指南标题写 98 个,数量口径不一致
暂无 release 数据(可能没有发版,或尚未同步)。
用户点评
登录用户的真实使用记录,可按版本和硬件筛选还没有人点评。第一个说出真实体验的人最有价值。
Claude Skills for Marketing: 49 free marketing skills for Claude Code and claude.ai
Skip the setup: use the hosted Ryze MCP (no developer token, no Google Cloud project, approval-gated writes).
49 free Claude skills for marketing (marketing skills for Claude Code, Claude Desktop and claude.ai): Google Ads, Meta Ads, SEO and AI visibility, with the Ryze MCP (a Google Ads MCP and Meta Ads MCP in one connector) for live account data. Built by Ryze AI.
Install in 30 seconds
1. Connect the Ryze MCP (free, gives Claude your live Google Ads / Meta Ads / GA4 / Search Console data):
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
In claude.ai or Claude Desktop: Settings → Connectors → Add custom connector → paste https://connector.get-ryze.ai/mcp. Works in Cursor and ChatGPT too. 2-minute setup guide →
2. Install the skills as a Claude Code plugin (the connector comes bundled):
claude plugin marketplace add irinabuht12-oss/marketing-skills
claude plugin install marketing-skills@ryze
Or copy them by hand:
git clone https://github.com/irinabuht12-oss/marketing-skills && cp -r marketing-skills/skills/* ~/.claude/skills/
Or download everything: all-marketing-skills.zip
Product pages: Google Ads MCP · Meta Ads MCP
3. Ask: "audit my Google Ads for wasted spend", "why did my Meta CPA go up this week", "which AI engines cite my site".
📖 Full guide: 98 Claude marketing skills, ranked by job →
Folders
- Claude skills for Google Ads — audits, diagnostics, and optimization skills for Google (and cross-platform Google + Meta) campaigns
- Claude skills for Meta Ads — creative fatigue, audience overlap, retargeting, and Meta-specific audits
- Claude skills for SEO — end-to-end SEO assistant and programmatic SEO builder
- Claude skills for AI visibility — get your brand cited by ChatGPT, Claude, Gemini, Perplexity, and AI Overviews
What's Inside
| Skill | What It Does |
|---|---|
| Google Ads Audit | Find wasted spend, search term leaks, negative keyword gaps, bid strategy issues |
| Meta Ads Audit | Detect creative fatigue, audience overlap, tracking problems, scaling opportunities |
| LinkedIn Ads Audit | Analyze CTR benchmarks, audience quality, lead gen form friction, budget efficiency |
| Reddit Ads Audit | Fix community targeting, creative fit, subreddit performance, bid inefficiencies |
| Ad Spend Allocator | Get budget reallocation recommendations across channels |
| A/B Test Analyzer | Calculate statistical significance and sample size requirements |
| Competitor Teardown | Analyze any landing page for positioning and messaging |
| Landing Page Audit | Find conversion killers and CTA issues |
| UTM & Tracking Generator | Create consistent UTM links and GA4 event names |
| Email Sequence Writer | Write full nurture sequences with subject lines |
| Content Repurposer | Turn 1 blog post into LinkedIn, Twitter, email, and video content |
| Programmatic SEO Builder | Build scalable page templates with schema markup |
| Programmatic SEO Playbook | The 7 plays that got Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to #1 in Google and ChatGPT, scored and designed for your company |
| ICP Research Assistant | Build buyer personas with pain points, objections, buying triggers |
| E2E SEO Assistant | Get technical audits, content gaps, backlink opportunities, content briefs |
Common questions
What are Claude skills for marketing? Markdown instructions Claude loads on demand: each skill tells Claude how to audit a Google Ads account, diagnose Meta creative fatigue, build a programmatic SEO plan or check AI visibility, step by step, with the data it should pull.
How do I install marketing skills in Claude Code? claude plugin marketplace add irinabuht12-oss/marketing-skills then claude plugin install marketing-skills@ryze. Or copy the skills/ folders into ~/.claude/skills/.
Do the skills need the Ryze MCP? No. They run on pasted exports too, but with the free connector (claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp) Claude reads your live Google Ads, Meta Ads, GA4 and Search Console data itself.
Do they work in Cursor, ChatGPT or Claude Desktop? Yes. The skills are plain Markdown and the connector URL is the same in every client.
Are they free? Yes, all 49, MIT licensed, no signup.
Requirements
- Claude Pro, Max, Team or Enterprise at claude.ai, or Claude Code / Cursor
- The free Ryze MCP connector for live account data (skills also run on pasted exports)
Support
These skills are 100% free.
Need help? Contact us at [email protected]
Built by Ryze AI — AI that runs your paid ads
